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Insulated Bags by Cool ToteŽ really make life easy because they are lightweight and attractive, yet do the same job as a hard cooler.  They are easy to store since they collapse and fit in a drawer. The insulation is the same hi-tech insulation that is used for ski jackets and sleeping bags, so ounce for ounce, it works wonders.

Our bags work very well for both hot or cold items.  One of the big secrets of our soft cooler is the lack of air between the insulation and your items.  In a hard cooler if you put a sandwich and drink inside there is so much extra space that the insulation is not effective.

Our freezer packs are our other secret.  Of course they eliminate the problem of soggy sandwiches, and watery mess. This are also soft so as they do melt, the inside core that is still frozen will stay closer to the items you want to keep cold and actually work longer than hard freezer packs.  Our freezer packs also freeze at a slightly lower temperature than water so they keep things colder and last longer.

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